March 2008 Archives

At the gym I go to, they have cans of deodorant that you can use after your workout and shower. I usually give myself a little spray of some fairly inoffensive Right Guard just for the heck of it. Today I wasn't paying attention, and it wasn't until after I started spraying that I realized it was Old Spice. Whoa! My father used to wear the after-shave, and in an instant I was transported back about 35 years. Amazing how smell works like that.

And now as I sit at my desk working on a creative brief, I get an occasional whiff of an entirely different time. Surreal.